AXE BODY SPRAY COMMERCIAL SCRIPT
Brand Tone
Satirical | Sexy | Irresistible
“Security Check”
:15
Gentlemen enters building lobby and walks towards the security checkpoint. Security reaches for his ID and makes a face. She gives him back his ID and while he’s holding the other end of his ID, she smells his arm from wrist to shoulder.
Security: All clear.
Cut to Super
Super: Axe Body Spray, clearly irresistible.
Cut back to security guard as the guy is walking away. She does an awkward flirtatious bite gesture at him.
“Stick Up”
: 15
Guy enters building lobby passing police. Police grabs gun and points at people in lobby.
Police: Freeze! Nobody move!
Police points gun at guy.
Police: You! Put your hands in the air!
Confused, guy puts his hands in the air.
Police approaches him and takes a deep whiff of the guys scent. The police smiles delighted.
Police: Okay, all clear!
Super: Axe body spray, smell dangerously good.
DAWN POWERWASH DISH SOAP
Brand Tone
Satirical | Well-Known | Powerful
“Dwayne Dawn Johnson”
:30
(WWE Commercial)
The Rock has some friends over, he is dressed in his WWE attire, and is accompanied by his wrestling friends also dressed in their ensembles, and then there's his normal friend Dave.
Dave: Hey, thanks for the invite, I-
Dave is cut off mid sentence
The Rock: Do you smellllllll………….
(Pause)
.:People's eyebrow held frame:.
The Rock: What Darlene. Is cooking?
Dave: Yes it smells like pasta! That's going to be a lot of dishes to wash.
The Rock: Is that what you think?
Dave: Well yes, actually pas...
Cuts Dave off
The Rock: IT DOESN’T MATTER WHAT YOU THINK! Because with the power of Dawn, NOTHING can stand in its way!
Dave: Oh- I was just -
The Rock: My wife's no Jabroni! It's Dawn or nothing Dave!
The Rock Picks up Dave to bodyslam him, but wife walks in just in time.
Wife: Honey, can you take out the trash? I've asked you 3 times.
The Rock has an oh snap expression, and places Dave down gently.
The Rock: Yes, honey!
Cut to frame of Dawn Powerwash being sprayed on a dirty pan (only arms in frame), wiped and rinsed clean.
VO: Dawn Powerwash, cutting through the toughest of messes to save your day.