Integrated Social & Digital OOH Campaign.
AD: Andrew Bell / CW: Diana Gutierrez
The truth is, you’re not using technology, technology is using you & watching you.
We’ve teamed up with Netflix series, Black Mirror, to further prove this idea while also promoting the launch of their new season premiere.
Digital OOH
Mindlessly walking next to a digital installation that creates your own digital shadow to follow you. The walkway leads up to a Netflix ad with an interesting message.
Once the QR code is scanned, the phone usage will be displayed followed by a message from Black Mirror.
Social Media Interaction
Creepy social media deep dive:
Prior to the tweet launch, we have selected several different twitter profiles, which include rising influencers and non influencers alike. We have researched the selected profiles bringing up old accurate information that is found publicly but only if you’re being watched closely. This brings the user to the Black Mirror Page, out of curiosity, where Black Mirror discloses their series release date, and their call to action. The selective nature of the campaign is sure to be retweeted and shared amongst users creating more attention.
